![]() ![]() Auel, who is 75, barely bothers with the Internet. While many modern authors prepare for the release of their books by madly building a following on Facebook and Twitter, Random House has also reissued her previous five novels in the “Earth’s Children” series in paperback and e-book. In the last year, many anticipated novels have sold as many e-books as print books Auel’s last book, “The Shelters of Stone,” released in 2002. ![]() There has been a sea change in publishing since Ms. “What we really had to think about was, what’s the 21st century version of reaching these people?” Stern, the publisher of Crown and Broadway Books, part of Random House. “The truth is, when you have a brand like Jean Auel, the real challenge is to make sure it reaches the fans who love her so much, and they are legion,” said Molly Tried to contact readers on Scribd, Facebook, Goodreads and Web Instead of building illuminated caves in bookstores, as it once did, the publisher The print run for the United States was slimmed down to 465,000 copies, in anticipation that many people would instead buy e-books. Auel’s sixth book in the best-selling “Earth’s Children” series, her publisher retooled the usual ![]() Auel book has often called for enormous print runs - about one million copies - and elaborate displays in the front of bookstores to draw in readers.īut to prepare for the release on Tuesday of “The Land of Painted Caves,” Ms. Since the 1980s, the publication of a Jean M. ![]()
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